Rafi Mohammed
Rafi Mohammed expertly consults with businesses to help develop and improve their pricing strategies.
Design & Develop New Author Website
SiteCenter were delighted to be recommended by another customer to design and develop a new website for best-selling author Rafi Mohammed. The website includes introductions to both of his pricing books, details of his consultancy services, a popular blog and an introduction to pricing strategy, including an innovative "Value Decoder" tool. As part of our solution, we developed a fully-bespoke secure dashboard with Content Management System (CMS) to allow Rafi to easily manage his website content himself.
Google Ads Marketing for Consulting Services
As part of our work for Rafi Mohammed, we were asked to set up, optimise and maintain a Google Ads campaign for his pricing consultancy service. This involved researching appropriate keywords, creating enticing ad copy, creating a "landing" page on the website and setting up detailed visitor tracking. On a monthly basis, traffic and conversion analysis was reported, under-performing keywords were removed and other variables were optimised.
