SiteCenter were delighted to be selected as the winning bidder to optimise the conversion rate of the Plate Trader sales funnel. This involved reviewing the existing website sales funnel for people wanting to sell their vehicle number plates and suggesting improvements. These were then split tested and the most effective approach implemented with minimal disruption to the live site.


SiteCenter has been asked to implement many changes to the Plate Trader website including improving the design and user interface; blocking the use of pre-paid credit cards; making the website ready for Strong Customer Authentication (SCA) payments; automatic optimisation of user uploaded images; implementation of an image editor for user uploads; website speed optimisation; addition of trial subscription plans; optimisation of bulk uploads via CSV file; and much more.
The Plate Trader website features an escrow process for use during the private purchase of vehicle number plates between users. As part of our work for Plate Trader, we were tasked with changing the 3rd party escrow service from Trustshare to Trustap. This involved integrating the website with the Trustap API and making some improvements to the escrow user experience.
