Search Engine Optimization (SEO)
Improve both your rankings in all the major search engines and your exposure in AI tools / answer engines.
Why Search Engine Optimization?
SEO is the process of improving how your website's content, quality and authority is perceived by search engines, resulting in your website appearing higher in search results for relevant search terms (keywords). And with more and more people finding the information they need from AI-enhanced search result overviews or directly from AI tools, "Answer Engine Optimization" (AEO) is now equally important. Small improvements in both can yield more significant increases in traffic, leads and customers for your business (every month) than most other marketing methods, and as such SEO/AEO is often the most profitable of all marketing methods.
Our SEO Services
There are many SEO techniques that can actually harm your efforts. Do not be tempted by any guarantees of amazing instant results - SEO that works is a long-term project that requires genuine effort, knowledge and skill. Our bespoke, ethical solutions can assist you in achieving the higher rankings in search engines and exposure in AI-enhanced results and AI tools that your website deserves.
Example Targets of SEO
Our Search Engine Optimization Services
- Step 1: Research & Setup
Any good SEO campaign begins with in-depth research to identify the best SEO opportunities for your website and industry. We start by carrying out the following activities:
- Research & analyze keywords and links
- Research & analyze competitors
- Audit your website's current rankings in search engines and exposure in AI-enhanced overviews and AI tools
- Audit your website's current level of optimization
- Install and configure Google Analytics and Google Search Console so we can accurately measure your rankings, traffic, and conversions
- Step 2: "On-Page" Optimization
The next step is to optimize your website's structure and content, and improve it's perceived quality, using the following means:
- Optimize your website and page structure to follow all recommended best-practices
- Optimize your website's meta data and content
- Fix any SEO-related technical issues
- Optionally make your website "mobile-friendly"
- Optionally secure your website using HTTPS
- Step 3: "Off-Page" Optimization
The most effective way to improve your website's "authority" is to increase the number of backlinks from high quality websites. We can help using the following methods:
- Link building
- Content marketing
- Recovery from any applicable "Manual Actions" by Google
- Profile creation and citation audits for localized search results (if applicable)
