If all other aspects of your website is optimized for search engines, incremental improvements to your website's page speed can further improve your rankings, with the added benefit of reducing the amount of server resources required. We can further optimize the speed of your website's pages by employing the following techniques:

  • Reducing the number of HTTP requests by web pages (one of the factors that most affects the loading time of a web page) by:
    • Combining JavaScript and Cascading Style Sheet (CSS) files
    • Reducing image requests to one by using "Image Sprites". Image Sprites combine all the images in a web page into one large file, and only the portion of this large image applicable to where each previously individual image is shown.
  • Reducing the amount of data that needs to be transferred to the user's browser by:
    • Enabling browser caching so that unmodified files do not need to be re-fetched for repeat visitors
    • Minification of JavaScript, Cascading Style Sheet (CSS) and HTML files to remove white space and comments

In addition, if your website is already "Mobile Friendly", users' experience on mobile devices can sometimes be improved by:

  • Improving the speed with which "above-the-fold" content is available to the user by eliminating render-blocking JavaScript and Cascading Style Sheet (CSS) files